SNEAK PEEK
- Adidas is venturing into the NFT space with exclusive digital art collaborations.
- The NFT initiative, named “Residency,” is led by Adidas’ Three Stripes Studio.
- The collaboration will debut during Korea Blockchain Week from September 5-6, 2023.
Adidas, the renowned sportswear titan, is diving deep into the digital art space by collaborating with distinguished artists for exclusive NFT releases. These unique digital collectibles are set to make their debut during the much-anticipated Korea Blockchain Week, scheduled from September 5 to 6, 2023.
INTRODUCING: RESIDENCY BY ADIDAS 🤝
The adidas /// studio is proud to announce the global launch of “RESIDENCY by adidas” – the brand’s first digital artist-in-residence program! 🎨 pic.twitter.com/He0LAEUzQA
— ALTS by adidas (@altsbyadidas) August 31, 2023
The initiative, aptly named “Residency,” is a brainchild of Adidas’ in-house creative hub, the Three Stripes Studio. With this venture, Adidas aspires to spotlight the diverse and rich talent within the art domain, emphasizing the brand’s enduring relationship with the art community. This collaboration is not just confined to the digital realm but also extends its reach to the tangible world.
Two artists, in particular, are set to grace this project with their creative prowess. The first is MonkeeMoto, a Japanese digital maestro known for his contributions to game development and digital concept design. The second artist, Adra Kandil, hails from Lebanon and is renowned in the art circles as Dear Nostalgia. Kandil’s eclectic artistic style has garnered attention from luxury fashion brands, including the likes of Gucci and Chanel.
Adidas enthusiasts and art aficionados can look forward to two distinct NFT collections. The limited edition, reserved for the blockchain event attendees, will feature 100 pieces from each artist, priced at a modest 0.15 ETH (equivalent to $250). On the other hand, the open edition, available for minting from September 6 to 11, 2023, comes with a price tag of 0.03 ETH (around $50), ensuring wider accessibility.
Stacey King, the Global Head of Communications and Activations for Adidas Studio, shared her enthusiasm about the project’s alignment with the evolving web3 culture. She remarked, “This initiative felt like a seamless progression, paving a robust avenue for some of the most captivating artists in our community.”
With this bold move, Adidas continues to bridge the gap between traditional art and the burgeoning world of NFTs, fostering a space of creativity and innovation.
