In a recent speech at Token2049 in Dubai, Telegram’s founder, Pavel Durov, revealed the messaging platform’s strategic shift towards blockchain integration. Durov outlined the incorporation of The Open Network (TON) blockchain, emphasizing its role in enhancing user privacy and freedom.
Highlighting Telegram’s commitment to these values, Durov announced the introduction of tokenized stickers, aimed at enriching the platform’s functionality and user experience. This move reflects Telegram’s broader vision of leveraging blockchain technology to create a more interactive environment for its users.
Furthermore, Telegram plans to utilize the TON blockchain to manage transactions within its newly introduced Ad Network. This approach ensures transparency and fair revenue distribution, with content creators and channel owners expected to receive 50% of ad revenue generated on their channels.
The integration of blockchain will also address limitations imposed by external payment processors, offering users more flexibility in conducting transactions on the platform. This aligns with Telegram’s earlier decision to integrate multiple payment providers, enhancing user convenience.
Coinciding with these developments, Tether introduced a U.S. dollar-pegged stablecoin, USDT, on the TON network. This move is poised to streamline transactions and bolster user confidence in Telegram’s economic ecosystem.
Despite facing regulatory challenges in 2020 that led to the discontinuation of its blockchain efforts, Telegram’s TON network has seen a resurgence under the guidance of open-source developers and the TON Foundation established in May 2021.
In summary, Telegram’s embrace of blockchain technology underscores its commitment to creating a decentralized and user-centric digital environment. Through these innovations, Telegram distinguishes itself in the competitive landscape of social media and messaging platforms.
